Oona Jewelry
← Back to Portfolio
Jewelry · Event Okinawa

Oona

Brand built from zero to a 10x return on a single jewelry event — ¥5M in sales on ¥500K costs.

0 x
Return on Event
¥ 0 M
Sales in One Day
0
Videos & Ads
Produced
0 → 1
Brand Built
From Scratch
The Challenge

New brand, no audience, tight timeline.

Oona didn't exist as a brand yet. The challenge was to build a complete brand identity, create desire for a luxury jewelry event, and drive sign-ups — all in a short window of time.

What We Did

Three pillars that made the event a success.

Brand Strategy
Brand Strategy
Created the brand from zero. Positioning, visual identity, and messaging designed to make the jewelry feel exclusive and the event unmissable.
Video & Ad Production
Video & Ad Production
Produced 8 videos and ad creatives to build hype and showcase the jewelry before the event.
Event Sign-Up Ads
Event Sign-Up Ads
Lead generation campaigns to fill the event. Targeted ads driving qualified sign-ups who were ready to buy.
The Process

How we got there — step by step.

01
Research
Identified the target audience and what drives high-ticket jewelry purchases. Studied what makes event marketing convert.
02
Strategy
Built a brand-first launch plan with a tight timeline. Every piece of content pointed toward one goal: fill the event.
03
Implementation
Brand identity creation, 8 video and ad productions, and lead gen campaigns driving event sign-ups.
04
Results
10x return. ¥5M in jewelry sold in a single day on ¥500K in costs.
The Work

Here are some examples of what we created.

Instagram ↗
Video
Jewelry Showcase
Ad · Vertical
Video
Event Promo
Ad · Hype
Video
Brand Film
Jewelry · Story
Video
Product Ad
Meta Ad · Vertical
The Results

10x return. ¥5M in one day. Brand from zero.

A brand that didn't exist turned into a ¥5M sales day — on just ¥500K in total costs. The combination of a sharp brand launch, compelling video content, and targeted lead gen ads proved that high-ticket events can print when done right.

10x Return on investment
¥5M Revenue in one day
8 Videos & ads produced
¥500K Total event costs
Oona Jewelry

Selling high-ticket products?
Let's talk events.

We'll review your current setup and show you exactly where the opportunities are — no commitment.

Get in Touch ← Back to all case studies