Olas de Larimar
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EC · Jewelry Okinawa

Olas de Larimar

A luxury larimar jewelry brand built from zero — website, 40+ videos, product shoots, and a foundation for long-term growth.

0 +
Videos Produced
0 x
ROAS on Ads
0 %
Ad Click-Through Rate
0
Followers
From Zero
The Challenge

Luxury from scratch — no brand, no audience, no shortcuts.

Olas de Larimar had beautiful product but nothing else. No website, no content, no audience. Average order value of ¥100K — with some customers spending ¥300K — means every sale matters, but also means building trust takes time.

What We Did

Everything from the ground up.

Website & EC
Website & EC
Designed and built the full e-commerce store from scratch. Product pages, checkout, mobile UX — everything optimized for high-ticket jewelry.
Video & Photo Production
Video & Photo Production
Produced 40+ videos and full product photography. Content built to showcase the craftsmanship and story behind each piece.
Ads & Growth
Ads & Growth
Meta ad campaigns achieving 4x ROAS and 6% CTR. Strong performance per yen, but limited budget meant slower scaling than planned.
The Process

How we built it — step by step.

01
Research
Studied the luxury jewelry market, pricing psychology, and what builds trust for high-ticket online purchases.
02
Strategy
Built a full brand launch plan: website first, then content library, then paid acquisition to drive traffic.
03
Implementation
EC store built from scratch, 40+ videos produced, product photography, ad campaigns launched with strong early metrics.
04
Reality
70% cost recovery in the first 6 months. Strong ROAS and engagement, but luxury brands don't scale overnight. The foundation is built — what comes next is growth.
The Work

Here are some examples of what we created.

Website ↗ Instagram ↗
Website EC Store
EC Store Design
E-commerce · Full Build
Photo Larimar Jewelry
Product Photography
Larimar · Jewelry
Model Model Shoot
Model Shoot
Lifestyle · Brand
Video
Brand Ad
Ad · Bottom of Funnel
Video
Okinawa Story
Brand · Mid Funnel
Video
Purpose of Larimar
Brand · Story
Video
Story of Larissa
Brand · Personal
Photo Larimar Product
Product Detail
Jewelry · Close-up
Model Model Shoot
Lifestyle Shoot
Brand · Editorial
Website Product Page
Product Page
EC · High-Ticket UX
The Reality

Luxury brands don't scale in 6 months. But the foundation is everything.

We recovered 70% of costs in the first 6 months — with customers spending up to ¥300K on a brand-new store. The ads performed (4x ROAS, 6% CTR), but scaling a luxury brand with limited budget takes patience. What Olas de Larimar now has: a polished website, 40+ videos, a content library, 1,000 followers, and a brand ready to compound.

70% Cost recovery in 6 months
¥300K Highest single purchase
4x Return on ad spend
6% Click-through rate on ads
Olas de Larimar

Building a luxury brand?
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