CottonHugg
← Back to Portfolio
EC · Towels Jan 2025 — Okinawa & Tokyo

CottonHugg

Premium towel brand that achieved 5x revenue growth in 6 months through EC optimization, content strategy, and performance ads.

0 M+
Social Media Views
0 x
Revenue Increase
+ 0
New Followers
+ 0
LINE Members
The Challenge

A premium product with untapped online potential.

CottonHugg had a strong offline presence in Okinawa but their e-commerce was underperforming. Low conversion rates, inconsistent content, and no paid acquisition strategy meant online revenue was a fraction of what it could be.

What We Did

Three pillars that drove the growth.

E-commerce
E-commerce & Webstore
Full Shopify optimization — improved product pages, checkout flow, and mobile UX to increase conversion rate.
SNS Content
SNS Content & Strategy
New content direction focused on storytelling and lifestyle — built for views, clicks, and conversions, not just engagement.
Ads & LINE
Ads & LINE Marketing
Meta ad campaigns scaled to 4-5x ROAS. LINE Official Account grew to 2,000+ members with 15-20% repeat purchase rate.
The Process

How we got there — step by step.

01
Research
Problem analysis, competitor audit, and market research to identify the biggest growth levers.
02
Strategy
6-month plan broken into 90-day and 30-day sprints with clear KPIs for each phase.
03
Implementation
Website CRO, new content production, ad scaling to 4-5x ROAS, and LINE nurture sequences.
04
Results
5x revenue increase, 3.5x profit growth, with consistent upward trajectory continuing.
The Work

Here are some examples of what we created.

Website ↗ Instagram ↗
Website Shopify Store
Shopify Store Redesign
E-commerce · CRO
Video
Brand Story
Storytelling · Reel
Video
Product Ad
Meta Ad · Vertical
Ad Ad Creative
Meta Ad Creative
Static · Instagram
Product Product Photo
Product Photography
Content · Lifestyle
Analytics Analytics
Growth Analytics
Performance · Dashboard
The Results

Revenue 5x. Profits 3.5x. Still growing.

What started as a 3x target turned into a 5x outcome. The combination of CRO, high-performing content, and scaled ads created a compounding growth engine that's still running.

5x Revenue increase in 6 months
4-5x Return on ad spend (ROAS)
15-20% Repeat customer rate via LINE
CottonHugg Results

Similar business?
Let's talk growth.

We'll review your current setup and show you exactly where the opportunities are — no commitment.

Get in Touch ← Back to all case studies