OkiScale — E-Commerce Growth
E-Commerce Growth Agency · Okinawa

We help product brands sell more online.

Video ads, Meta campaigns, and full creative strategy — built from Okinawa to scale your e-commerce revenue across Japan.

200+
Videos Delivered
¥100M+
Client Revenue Generated
25+
Creative Partners
JP / EN
Bilingual Team
Our Work

Videos that convert.
Stories that stick.

Short-form content built for performance — ads, reels, and brand stories crafted in Okinawa for e-commerce brands.

OkiScale
Agency · Showcase
CottonHugg
EC · Storytelling
Olas de Larimar
EC · Jewelry
Happy Bowls
Restaurant · Ad
Meta Ads Instagram Reels TikTok Product Videos Brand Films UGC Style Vertical-First Bilingual JP/EN
CottonHugg case study
Case Study

CottonHugg grew revenue 5× in 6 months.

A premium towel brand based in Okinawa. They came to us selling in one physical location. Six months later, they expanded to a second store in Kamakura and their e-commerce revenue had multiplied five times — driven entirely by social media content and Meta advertising.

x5
Revenue Increase
3M+
Social Media Views
+10,000
New Followers
+2,000
New LINE Members
Trusted By

Ready to scale your product sales online?

Book a Free Call
Based in Okinawa · Serving All of Japan

A real team. Real office. Real results.

Our production studio is in Kadena, Okinawa — but we work with brands across all of Japan. Send us your products and we handle everything here, or we come to you for on-location shoots. Either way, you get a dedicated team — not a freelancer.

日本語で全て対応します。

Our in-house team is fully bilingual. Strategy, scripts, ad copy, client communication — everything is handled natively in Japanese. We've generated over ¥100M in revenue for Japanese brands selling to Japanese customers.

Studio Kadena 286-2, Kadena-cho, Okinawa 904-0203
Phone 080-2389-9644
Email info@okiscale.com
Reach Okinawa, Tokyo, Osaka, Kamakura — anywhere in Japan
OkiScale office exterior
OkiScale office interior
Arca Tueze
Who You'll Work With

Arca Tueze

Founder & Creative Director · Psychologist

Yes, our founder is international — and that's a strength, not a limitation. Arca is a psychologist who built OkiScale from the ground up in Okinawa, with an in-house Japanese team that handles all strategy, copywriting, and client communication natively.

The results speak for themselves: over ¥100M in revenue generated for Japanese brands, selling to Japanese customers, through Japanese-language campaigns. CottonHugg's 5× growth? All in Japanese. Every script, every ad, every LINE message.

What the international perspective adds: a psychology-driven creative approach that most Japanese agencies don't offer, plus the ability to take your brand global when you're ready.

You won't be passed off to a junior account manager. Arca personally leads strategy for every client.

25+
Creative Partners
200+
Videos Produced
¥100M+
Revenue Generated
Sound Familiar?

Great product. Not enough sales.

Just getting started online

You have a product people love — but no online store yet.

You're selling at markets, in a physical shop, or through word of mouth. You know you should be selling online, but the whole process feels overwhelming — store setup, photography, ads, logistics.

  • No e-commerce store yet
  • Unsure which platform to use
  • Don't know where to start with online marketing
  • Tried posting on Instagram but it's not generating sales
Selling online but stuck

You have a store — but revenue has plateaued.

You've set up your online shop, maybe run some ads, but growth has stalled. The content isn't converting, the ads are burning budget, and you don't have a clear system to scale.

  • Running ads but ROAS is unclear or poor
  • Content feels generic — not driving clicks
  • No consistent creative pipeline
  • Spending time on marketing instead of your product

Both paths lead to the same solution: a system that turns your product into consistent online revenue.

Is This Right For You?

We're selective about who we work with.

Not because we're exclusive — because we want every client to get real results. Here's who we work best with.

This is for you if
  • You sell a physical product — food, apparel, beauty, homeware, crafts
  • You're based in Japan or selling to the Japanese market
  • You're willing to invest ¥500,000+/month in growth
  • You want a partner who handles everything — not another tool to manage
  • You're ready to commit for at least 6 months
This isn't for you if
  • You're looking for the cheapest option available
  • You want to run the campaigns yourself
  • You're not ready to invest in professional content
  • You need results in 2 weeks
  • You sell services, not products — we have a separate offer for that
Our Process

Your product deserves a
system that sells.

Not random posts. Not guesswork. A five-phase engine that turns your product into consistent, compounding online revenue.

Phase 01
01
We learn your product, your customer, and your market.

Before we create anything, we study who buys from you and why. You'll receive three strategy documents that become the foundation for every ad, every video, every campaign that follows.

Brand Guide · Sales Strategy · Ideal Customer Profiles
Strategy analysis
Phase 02
02
We fix what's already there — before building anything new.

Your website copy, product descriptions, Instagram bio, LINE profile — all updated to match the new direction. When the traffic starts coming, everything is already aligned to convert.

Website copy · Social bios · Product descriptions · Store optimization
Material overhaul
Phase 03
03
We produce content that's built to sell — not just look good.

Our in-house team shoots video ads, product photography, and static creatives — all written and directed using sales psychology. Every piece has a job: stop the scroll and drive a purchase.

Video ads · Photography · Carousel designs · Reels & TikTok
Content production
Phase 04
04
We put money behind what works — and kill what doesn't.

We launch Meta ad campaigns with strategic audience targeting, budget allocation, and A/B creative testing. Every week, we optimize — scaling winners, cutting losers, adjusting spend based on real data.

Meta campaigns · A/B testing · Weekly optimization · Retargeting
Advertising optimization
Phase 05
05
Revenue grows. Costs drop. The system compounds.

Once the machine is running, we double down on what's working and keep feeding it fresh creative. Every month, your cost per sale gets lower and your revenue gets higher. That's the compounding effect.

Monthly reports · CRO improvements · Scaling roadmap · Fresh creatives
Scale and compound
What You Get

Everything included. Nothing outsourced.

Here's exactly what's in your monthly package. One team, one invoice, zero guesswork.

🎬

Video Production

Professional video ads and reels — scripted, shot, and edited by our in-house team. Psychology-driven creative that converts.

📸

Product Photography

Studio and lifestyle photography for your products. E-commerce ready, social media optimized, brand-aligned.

🎨

Design & Static Ads

Carousel ads, banner creatives, social media graphics — all designed to match your brand and drive clicks.

📊

Meta Ad Management

Full campaign management — audience strategy, budget allocation, A/B testing, retargeting, and weekly optimization.

📋

Strategy & Consulting

Brand strategy, customer profiling, conversion psychology. Monthly strategy calls and performance reviews.

📈

Monthly Reporting

Clear monthly reports: what we did, what worked, what we're changing next. Full transparency, no jargon.

Platforms We Work With

Your entire growth stack.

Meta Ads
Advertising
Google Ads
Advertising
Instagram
Content
TikTok
Content
LINE
CRM / Nurture
Shopify
E-Commerce
WordPress
Web / CMS

Let's talk about growing your brand.

Book a Free Call
Why OkiScale

What makes us different.

Psychology-Based Creative

Our founder is a psychologist. Every script, every ad, every creative decision is built on how people actually make buying decisions — not trends, not guesses.

In-House Production

25+ videographers, photographers, editors, and models — all working together under one creative direction. No outsourcing, no "we'll find someone."

Native Japanese Team

Our in-house Japanese team writes all ad copy, scripts, and strategy documents natively — not translated, not run through AI. We've generated ¥100M+ in revenue through Japanese-language campaigns. When you're ready to go international, we handle that too.

Investment

Transparent pricing. Real results.

Starting from
¥500,000/month
Ad spend is separate and recommended from ¥150,000/month
  • Brand strategy & customer profiling
  • Professional video ad production
  • Product photography
  • Static ad design & social content
  • Full Meta campaign management
  • Weekly ad optimization & A/B testing
  • Monthly performance reports & strategy calls
  • Native Japanese copywriting & bilingual support (JP & EN)
Book a Call to Get Your Custom Quote

No long-term contracts. We earn your business every month.

We recommend a minimum of 6 months to see the full compounding effect of the system. But we don't lock you in. If we're not delivering results, you can walk away. That's how confident we are in what we do.

Getting Started

What happens after you book.

1

Discovery Call

30-minute call to understand your product, your goals, and your current situation. No pressure, no pitch — just a conversation about what's possible.

2

Custom Proposal

We'll put together a tailored plan with specific deliverables, timeline, and pricing for your brand. You'll know exactly what you're getting before you commit.

3

Kick-off & Production

Once you're in, we start immediately with brand strategy and content production. First ads typically go live within 4 weeks of kick-off.

Our Mission

Elevate Okinawa's economic future.

¥100,000
Increase in average local salary
30%
Boost in Okinawa's GDP
10 Years
To make it happen

We're not just an agency. Our goal is to elevate Okinawa's economic standing by increasing the average local salary and contributing to meaningful GDP growth — one brand at a time, over the next decade.

FAQ

Frequently asked questions.

Almost none. We handle strategy, content, design, video production, ads, and optimization. The only thing we occasionally need from you is product access for video shoots — and even then, we bring our own models, equipment, and creative direction.

Ad spend is separate from our service fee. We generally recommend starting around ¥150,000/month, though the right number depends on what you sell and your margins. We'll give you a specific recommendation on our call.

Yes. We typically build on Shopify or WordPress depending on your needs and target market. The store is yours — we just build and optimize it for you.

Brand foundation and content production takes 2–4 weeks. First ad results come within 30 days of launch. Significant revenue growth usually happens within 3–6 months, depending on your starting point and ad budget.

We recommend a minimum of 6 months. The first month is brand foundation and content, then we need time to launch, test, and optimize your ads properly. No long-term contracts — we earn your business every month.

Absolutely. Visit our portfolio at okiscale.com or ask us during the call — we're happy to share relevant case studies for your specific industry.

Two things. First, our founder is a psychologist — every piece of content is built on how people make buying decisions. Second, we're a complete in-house team: strategist, designer, videographer, and models. One team, one point of contact, everything built for sales.

Let's Talk

Ready to sell more online?

Pick the way that's most comfortable for you. No pressure, no obligation — just a conversation about what's possible for your brand.

© 2026 OkiScale by JAPAC合同会社 · Okinawa, Japan · Privacy Policy